A wave of boycotts of Israeli products is sweeping across the world in protest of Israel's genocide in the Gaza Strip. The movement to boycott Coca-Cola and Pepsi soft drinks is particularly strong in the Muslim world. In such a situation, Coca-Cola has decided to move away from the bottling business and focus on brand value and product quality.

According to Indian media Hindustan Times, a company called Coca-Cola's Bottling Investment Group (BIG) is being closed. It was supposed to be closed yesterday, Sunday (June 30). Coca-Cola has been conducting bottling operations in the global market including India through this organization.

Another Indian media outlet Economic Times wrote about a Coca-Cola memo saying that if BIG is shut down from June 30, its operations in India, Nepal and Sri Lanka will be handed over to Coca-Cola's internal board.

BIG was established in 2006. Apart from India, they operate in Bangladesh, Myanmar, Nepal, Sri Lanka, Malaysia, Philippines, Singapore, Vietnam, Cambodia, Oman and Africa. But recently, Coca-Cola is trying to reduce the size of BIG. Even gradually moving away from bottling operations, the company focused on increasing brand value and competing in the market.

BIG Hindustan also looks after Coca-Cola Beverages. Hindustan Coca-Cola supplies products to 2.5 million retailers across India through 3,500 distributors. They had a total of 16 factories in India. But earlier this year, they sold their businesses in Rajasthan, Bihar, West Bengal and North-East to a third party.